SEO For Microsoft Office Documents
Almost every SEO article you read deals with issues surrounding your website or blog. Occasionally you will see an SEO article on landing pages or ecommerce sites. Since the days when the internet was a babe in arms, it has been used for more than just websites.
These days we store video files, audio files and PDF files. In the early days we also stored documents created by a word processor or a spreadsheet. Come to think of it, we still do, and these documents can be optimized for the search engines just like a PDF (see our post on ), video or audio file.
Microsoft Office makes it quite easy to include SEO related meta information such as title, category, keywords and a description of sorts.
To include the right information, access the Document Properties section. There you will find areas where you can include the documents author; document title; subject; keywords; category; and comments.
When filling in these details, think SEO. The document title should be keyword related. Be precise with the keywords and don’t stuff. Match the category to either the keywords or a category from your website. You can treat the comments section in a similar way to the meta description tag, sell the document.
Save the document with an appropriate name, remembering to include keywords where appropriate. If you publish documents to the web on a regular basis then it makes sense to optimize them using good SEO principles. This means your documents will be found and indexed by the search engines.
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